Montavo Ad Spendometer

Montavo Ad Spendometer:

The Spendometer Dashboard provides a means for Advertisers to easily measure and track Return on Investment (ROI) for their advertising campaigns.

It utilizes data from mobile phone advertisements and sales reports to matched requests, impressions, clicks and conversions into in-store purchases.

Spendometer accesses this data from a Backend Datastore, which aggregates the relevant data from a number of sources. This results in higher clarity for the advertiser on the Ad Spend, allowing him to optimize the returns. The dashboard allows a drill-down by giving detailed analysis on which campaign and which ads were seen by which smart-phone user and resulted in purchase in-store.

Montavo Ad Spendometer