In this digitally connected world, we are creating digital footprints in every transaction we are doing as part of our day to day activities. This is leading to generation of humongous amount of data getting generated, most of which falls under the social domain. This data when aggregated cannot be comprehended by just looking at it as report and hence we need Analytics to make a sense of it.
BWT’s social media analytics services deploy the NLP based algorithms to make a sense of the humongous social data getting generated in the social media world. We use scrappers and crawlers to collect the specific data customers are looking for from the social world and derive out the meaningful insights.